Most web publishers struggle to convert their online readers into print subscribers, but The Washington Spectator was recently faced with the opposite situation. The Spectator, founded in 1974 by I.F. Stone, reaches over 35,000 subscribers in print each month, but had a relatively light digital footprint. To expand their impact, and to introduce the journal to a new generation of readers, I designed and developed a custom, modern WordPress theme that lends a sense of substance to the Spectator’s independent journalism. Next, I migrated the databases of three prior iterations of the Spectator’s websites to build a historic record stretching back to the Iraq War. With a strong strategy in email and social, the Spectator is forging a fresh reputation at a critical moment in politics.